Mark Osborne explains why your homepage's first job is to stop people from scrolling, not convert them. A strong hook matters more than immediately asking for investment or applications.
So your job is to just get them to stop scrolling. And the way you do that is with a great hook. And your job is not to get investors. Your job is not to get job seekers. It's fine. There's other parts of your website to do that, but on the most valuable real estate on your website, that homepage, it's the front door to your business. A great hook.
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