Mark Osborne talks with others about gathering customer insights by interviewing buyers, champions, and decision makers. They share methods for capturing the voice of the customer and bringing real customer perspectives into business decisions.
And one of the ways that we get at that is we do interviews with, you know, sort of the folks that have been the buyers or the champions, the decision makers that they've worked with over the last couple of years to get that real voice of the customer. What are some other ways that the two of you work to sort of bring in that real-world representation of the customer?
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