Mark Osborne describes moving from doing everything himself—product, copy, content strategy—to building specialized teams in product, engineering, and data science. He hired people whose skills exceeded his own and emphasizes how strong data science capabilities give e-commerce companies a real edge.
at first, you know, you're the first scrum master, you're writing product requirements, you're writing copy, um, and you're doing content strategy and so forth. And then you build a team, you find people who, for whom this is, this is their calling, this is their passion, and they're really good at it, they're better than you are, and you hire them and you build a team around them. So we had our own product team, we had our own, you know, engineering team, data science. We were strong at data science, um, which is great in e-commerce because you get a lot of data to work with.
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