Mark Osborne explains how to track B2B buying cycles, which can stretch months as buyers budget and decide. Digital analytics help measure these long consideration periods, though the extended timelines make tracking difficult.
And very often in B2B where you've got sort of a long consideration cycle, people don't just wake up in the morning and decide, today I'm going to go buy an innovation platform. They, they might have a long time of just thinking about it and budgeting it and then ultimately moving into sort of a decision cycle. So sometimes that can be hard to measure. But I know that you've implemented a lot of sort of digital analytics to sort of help with that.
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