Mark Osborne explains why scaling isn't just selling more. Info products and SaaS have low marginal costs, but most businesses need more staff or inventory to grow, so revenue gains get eaten by rising expenses.
People think especially there's all these sales gurus and improve your cash flow, sell more. Right. Okay. Time out. If you have an info product that is zero cost, SaaS companies to a certain extent have very, very low cost for adding one more client. Sure. But most of us either have to increase our manpower or we have to increase cost of goods sold.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
