Mark Osborne explains how to turn a successful product into market dominance by creating a new segment where legacy players can use reviews and testimonials to compete against online-native disruptors. This bifurcation of the market reveals larger opportunities.
creates a whole segment of the market though, because in that, in that time, in that context, once you have a successful deployment of this, you can then say, okay, what other legacy players have the opportunity to bring reviews, testimonials to bear against their submarket disruptors that are online natives? So that creates a whole market that easily sort of helps you sort of bifurcate and find those big opportunities to go after.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
