Mark Osborne explains how to grab your audience's attention in marketing and advertising. Questions are one tool to wake up people's brains, but he covers other tactics too for breaking through the noise and getting people to actually listen.
advertising or marketing or trying to promote our product or service, the first thing we want to do is we want to wake up their brain. Okay? And it's important to do that. Now, questions is one tool that you could use that with. Okay? There are lots of other tools that I address. I want to talk about some of them. But we have to— we think that people are listening to us when we talk. We think people are reading our stuff and really getting into it when they're reading an ad or whatever else.
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