Software salespeople who lead with empathy and genuine concern for clients' organizations attract more prospects than those focused on pushing products. Customers respond when they feel the seller actually cares about their success.
Even if you are a software provider, right? It's like, you look at, when you start looking, instead of selling, selling just the software, your solution, you look at the people component. It's like, when you look at those, going back to the leadership traits, it's like empathy. And looking at that, it doesn't matter what type of solution you sell because people are gonna be attracted to you in the sense of like, you're really looking out for my organization,
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
