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"How Has Targeted Marketing Evolved?"

26 Apr 2025 · 0 min

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This content was created by Mark Osborne, MBA, CEPA®. This content was uploaded by Mark Osborne, MBA, CEPA®. This is a YouTube video titled "How Has Targeted Marketing Evolved?" (created 2025-04-26T14:05:37Z). The excerpt is a single-speaker (labelled SPEAKER A) discussion about how targeted marketing has changed: historically marketers could only target broad industries or vague firmographics and perhaps use direct mail to reach specific companies, whereas modern techniques allow much more granular, company-level targeting.

It was just targeted marketing, but that was because there was a limit as to how much you could target. So you could target industries, you could target perhaps, you know, companies based on some vague firmographic stuff, but you really couldn't get down into the weeds and you certainly couldn't easily target a single company. That was really difficult. Maybe you could do some direct mail to them, but that was it. Today it's very different.