A consultant explains how legacy B2B engineering firms stay competitive despite slow, conservative cultures. The focus: cultural transformation, digital adoption, and redefining what value means to customers in commodity markets where change feels risky.
And because you've done some really unique and unusual things and had some, you know, kind of different kind of experiences, you bring a lot of kind of interesting expertise. And one of the things that I know that, you know, our audience will find interesting is, you know, as you know, in the heavy engineering and technical space, it's sometimes hard for those companies to stay relevant because they tend to be kind of conservative. Right. Environments, conservative cultures. Talk to us a little bit about, you know, how you've worked with legacy, you know, sort of businesses and sort of slow-moving B2B spaces and helped them stay modern even in, you know, sort of despite them being in kind of a commodity category.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
