Mark Osborne uses a golf analogy to show how a small adjustment at the start, like the angle of a tee shot, creates a dramatically different result. He argues that investing time in thorough surveys and research upfront increases your chances of hitting the target outcome.
And I use the analogy sometimes of— and I'm not a big golfer, but it's pretty easy to visualize that, you know, a little bit of degree of difference when you hit the golf ball off the tee is a big difference down the fairway in terms of how close you are to the target. And so by taking the time to invest in that survey and that research up front to really know what matters
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