Mark Osborne created Striventa from "striving to invent" plus an A to avoid sounding like toothpaste. After years in healthcare sales and a marketing agency, he noticed sales and marketing teams chased different metrics despite the same goal: ROI. That gap became Striventa.
Well, first off, I'll start with the origins of Striventa. The name was striving to invent, you know, we put an A on the end of it because if we didn't, it sounded like a toothpaste. So a little bit of genius and goof there, I guess. All good ideas have a little bit of both, right? That's right. But before that, I was actually in sales. So I was in healthcare sales, business-to-business referral relationships in the pain field, right? And so I started there, you know, visiting 20 to 30 offices a day, building relationships, and then worked for an agency for a little bit on the marketing end and realized, you know, early on, okay, the marketing side was held to different KPIs than I was as a salesperson. Isn't it all the same return on investment we're striving for, right? And so that's kind of when the idea occurred. This was before too, like any sort of major sweeping online, you know, items were being done. And so I think there was some opportunity that I saw there in that space specific to healthcare.
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