Mark Osborne explains how to dominate your market by articulating a strong worldview and describing a problem in a way that makes your solution the obvious choice. When you own the narrative, competitors fade.
Well, then you're the natural choice because you have addressed it through that worldview. Whereas if people are like, I don't think it's wrong, well, then they're not going to, you know, buy into the solution. Or if they don't agree with the way you describe that it's wrong, then they may not agree that your solution is the best way to solve it. But if you can sort of put this worldview out there strongly enough, you're the only choice because you described the situation. Yeah.
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