Mark Osborne explains how podcasting and other technologies build authentic relationships in virtual work environments. He emphasizes adding value before asking for anything, focusing on creating the know, like, and trust that drives referrals.
Yeah, well, and also it's just, it's such a good way to build a, as you say, an authentic connection with someone. And it gives you a chance to, you know, kind of add some value to their life before you, before you ever have an ask. And, you know, the old adage is, you know, people do business with other people that they know, like, and trust. And it's really hard in this modern age where people are distributed, you know, not even everyone downtown working in the same office building where you could go, you know, meet up for the after-work networking thing anymore. Now everyone's virtual. To build those know, like, and trust relationships, you have to come up with, you know, sort of clever ways that leverage that technology to do it. And podcasting is a great way to do that. Yeah. So you just sort of build the network of people that you know, like, and trust. And so then you know who to go to when you have a need. And likewise, you, you build that referral relationship with them as well.
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