Mark Osborne explains why businesses that skip AI adoption will lose to competitors who use it. He highlights ChatGPT and Claude as high-ROI tools and shows how AI implementation improves enterprise value when you're planning to exit.
That's right. And like I say, it's that, that bionic integration. Like, you might not be replaced by AI, but somebody using it will definitely replace you if you aren't taking advantage of it. And I always say, like, it's the, the strongest ROI of a hire I ever made was that $20 a month I spend on ChatGPT or Claude or whatever. Yeah. So I'm going to— let's shift gears a little bit. And because we could kind of talk about fun stuff in the AI space all day, but part of what— how you and I met was through the lens of exit planning. And you talked a little bit around how you help companies, you know, sort of prepare for exit. I see so often that when companies are getting ready to sell, one of the best ways to improve their enterprise value is through implementing marketing and sales structures.
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