Integrated Systems for Success

So many great things to unpack in there. Uh, and so I'm gonna— one of them that you, you hit on that I think is, is so really vital, especially in the marketing and sales space, which is, you know, for so long it was whatever the latest innovation was from technology was, you know, probably something that you were going to need and that could be even potentially transformative for your business. And so there's a whole generation of people, especially in the marketing space, that kind of, you know, chased a marketing hack, uh, and then, you know, maxed out, you know, found the next good one, maximized it, and then, you know, went to the next one. And they've had, you know, a 20-plus-year career of success doing that because they were the first people to move into search. And search, you know, gave you that sort of intent data that didn't exist before and this new platform. And then they were the first people to move into social that, you know, gave you access to a wider audience and all of this, you know, sort of targeting based on interests, or they were the first person to, you know, kind of integrate their datasets.