Mark Osborne shows how companies making $10-20 million can gather customer insight using affordable online tools without breaking the marketing budget. Smaller firms can access the same data collection methods as bigger competitors.
More and more these days, we can do it online. It's not really expensive. It can certainly fit into the budget of a marketing budget of a company in the, you know, whatever, $10 to $20 million range, even less. I mean, I've got some small, smaller companies, and once they get a button, if they, you know, once they have this, they now know exactly what their public thinks about
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