Fast-growing companies often end up with chaotic tech stacks when teams like marketing and sales buy tools independently. This creates overlap, redundancy, and operational friction that slows everything down.
almost like a, like a curse of success sometimes, that, uh, companies that grow really fast, they actually wind up being some of the biggest offenders on, you know, marketing will say, we, we need, you know, we need a tool to help us, you know, manage the leads or, or whatever it is. Okay, go get the one that you need. And then sales says, well, we need a tool to help us manage our pipeline. Okay, well, go get the one you need.
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