Mark Osborne explains why founder-led sales works early on but becomes a bottleneck as companies grow. Founders are passionate and knowledgeable sellers, but scaling requires them to step back and let others take over.
early-stage companies, you know, founder-led sales is the name of the game, uh, because no one, you know, is as passionate about the solution as the founder or knows as much about, you know, sort of the landscape. But sometimes we see, and I'm curious your perspective on this, that founders sort of feel like they can't let go of some of the sales when they'd like to, and so they start to become a bottleneck on that process.
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