Mark Osborne argues that impact isn't a shortcut to profitability, but that focusing on the impact your business creates actually helps you reach profitability faster. Marketing must lead to profit.
makes money. Marketing as a concept means you're profitable. You don't do it if there's no profit. It's not marketing. Okay, you got to be profitable because, yeah, you know, you're building a future, right? So, but when you focus on impact, you get there faster. And so when a company Or the champion of a company, founder, solopreneur, CEO of lots of focuses on the impacts they clearly see making when they are thriving at what they know they're about to do.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
