Is LinkedIn Replacing Landing Pages?
3 Jul 2025 · 0 min
0:25
Mark Osborne explains a LinkedIn lead-generation tactic: put your call-to-action directly in the post and ask users to comment to receive something, skipping the landing page entirely.
Mark Osborne explains a LinkedIn lead-generation tactic: put your call-to-action directly in the post and ask users to comment to receive something, skipping the landing page entirely.
Traditionally, you get people to click, go to a landing page, try to collect their email from the landing page, and then follow up with them and put them in a sales funnel. Now with LinkedIn, what you'll see, you just have to notice that it's happening, is they don't even go to the landing page. They use the LinkedIn post, they put the call to action right in the post, and they say leave a comment in order to get something.
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