Mark Osborne argues that investing six months to a year in a single high-leverage relationship pays off through multiplied opportunities, product improvements, and stronger market position. The time spent on partnership development compounds into outsized returns.
Right. And I love that explanation because— and I always think of it as things that have really heavy leverage. So, you know, building this one relationship, it might take months or even a year to do, but then it brings with it all of these, you know, benefits that are beyond just even closing a very large client, which, you know, just sort of has that one opportunity. This opens the door for not only many more opportunities, but the opportunity to enhance the product as well as the market position, all those things that you in on, which is great. So thinking about it from that lens, you know, partnership development takes time, as I just sort of alluded to. You know, your largest client, it might take you 6 months to a year to close. A partnership might take even more time than that.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
