Product-market fit alone doesn't guarantee success. You also need go-to-market fit: the right cost-to-serve, margins that work, and a strategy like product-led growth that matches your business model.
And I love the concept of like go-to-market fit of, you know, you've got product-market fit, but there are lots of ways to go to market with a product that is fit to a market. And depending upon what your cost to serve is and, you know, what your sort of margins are, you might have more sort of, you know, self-product-led growth functions that work well because you need to be more efficient.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
