Mark Osborne explains why recurring revenue matters for enterprise value. Reducing churn and growing with existing clients is a faster path to higher valuations than chasing new business.
One of the things that's so often overlooked is, you know, sort of the ongoing or recurring revenue. And someone told me a statistic the other day that, you know, improving your sort of net recurring revenue, so like either minimizing your churn or doing a better job of, you know, sort of organic growth with your existing clients, that's actually one of the fastest paths to improving the enterprise value.
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