Is Sales More Science Than Art?
14 Feb 2025 · 1 min
0:37
Sales is execution of repeatable processes, not magic. Large B2B deals with high annual contract values depend on systematic methodology rather than individual talent or intuition.
Sales is execution of repeatable processes, not magic. Large B2B deals with high annual contract values depend on systematic methodology rather than individual talent or intuition.
It's so interesting how, and I think sales specifically kind of gets lumped into this area because people don't realize that sales is really a sort of high-level execution of a series of repeatable processes. It's not this sort of magic alchemy of fast talking and arm twisting. And especially in the B2B space where you might be negotiating A very large annual contract that if it doesn't go well, the person that bought it gets fired, or their company experiences really negative outcomes as a result.
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