Mark Osborne walks through go-to-market planning: what you're selling, how you'll sell it, executing the plan, and using sales numbers to measure whether your strategy actually worked in the real world.
Here's what we want to take to market, and here's the mechanisms that we think will be valuable to take that to market. And then they would sort of manage people in sort of executing against that plan. And then sales would be sort of the acknowledgement of how well that plan worked in the marketplace.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
