Mark Osborne says selling to strangers is harder because they lack trust and prior knowledge, forcing you to compete more aggressively. Many founders avoid calling themselves salespeople, preferring titles like business development consultant to dodge the stigma around sales.
Selling to your network is always different than selling to anyone else cold. That's right. For all of the reasons, right? They don't know you, they don't trust you, they don't know you from Adam, and suddenly you have to compete in a way that you didn't have to before. 2, another thing that's hard for some founders to understand is that once the person has the title sales, you can, you can dress it up and make it as fancy as you want— business development consultant, whatever you want to say that makes it not sound like sales.
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