Mark Osborne argues SEO isn't dead but the industry is on life support. E-commerce sites still need constant SEO maintenance because product changes create errors that hurt rankings. The fundamentals of search optimization remain essential, even as the landscape shifts.
So there's a lot to unpack even from that question right at the end. If we start with SEO, I don't believe SEO is dead. Like the examples you gave, you know, we still send paper posts despite email being the most popular way to communicate. AI is heavily dependent on websites having good SEO. Okay. So I wouldn't say SEO is dead. I would say the SEO industry is on life support. Okay. Okay, so there's still a place for the SEO industry to provide support to businesses, and it is vital support, you know, especially if you're an e-commerce store, you know, there's bound to be tons of errors that keep being created as products go out of stock or new things get added. That still needs SEO maintenance.
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