Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

"Is Your B2B Marketing Too Focused on Logic?"

11 Apr 2025 · 0 min

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In this brief excerpt, the speaker highlights a common flaw in B2B marketing: an over‑reliance on logical, feature‑and‑benefit messaging. He argues that decision‑makers are human beings who are fundamentally driven by emotions, and that neglecting this emotional dimension can weaken the effectiveness of B2B communications.