Mark Osborne explains why business leaders struggle to define brand beyond visual design. Most reduce it to logos, colors, and fonts, missing the deeper strategy that actually drives business value.
And one of them that really resonates with me is this idea, and I know a lot of business leaders have had this experience of brand being a really squishy thing that's hard to define, or what does it even mean? Or is it spending months debating, should it be this color blue or that color blue or this font or that font? Or is it just making things pretty? Or, you know, what is it? But you've got such a great background in this, and it's certainly an area of passion for mine.
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