Product-led growth puts more pressure on brand, not less. Without a sales team driving signups, your brand has to pull people to your website and make them want to try the product themselves.
I feel like with product-led growth, brand is even more important than traditional, like, sales-led motions. Okay. So for a couple of reasons. One, with product-led growth, you don't have a sales army picking up the phone and calling people and trying to sell them the product. You want people to come to your website, you want people to come to your product and to sign up for it. And the easiest way to do that is to create awareness of your brand. Not just your product, but for your brand, and make it appealing enough for people to wanna go to your website and explore your products.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
