Mark Osborne walks through what makes a brand saleable. You need consistent messaging across your website and social media, documented brand guidelines, and a team that can run it without you. Buyers want to know your positioning is real and your reputation isn't just your name.
We always start with the brand audit. So taking a look at all channels, everything from the website to social media, internal documentation, brand guidelines. Do they have them? Do they have that turnkey brand system that they can hand over to a buyer? And that's everything from the colors and the fonts to templates to positioning and messaging. Can you actually articulate what makes your brand unique and special? Because if you as the founder can't articulate articulate that, the people trying to sell your business also can't do it. How are you different from your competitors? What is your reputation in the market? Is the business too founder-centric, right? Like I mentioned, is your face all over the business? Are you the only one posting on social media, or is your entire team posting and elevating the business brand so it's not all just driven by you?
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
