Mark Osborne explains why businesses that depend entirely on the owner for sales become jobs instead of sellable companies. He shows how to find your best salesperson, copy their methods, and build a repeatable process so you're not trapped selling forever.
Yeah, so interesting because we do a lot of work with, you know, marketing and sales systems. And so we'll, you know, talk to an owner and be like, well, you know, who's your best salesperson? Because we oftentimes will just sort of model what that person's doing, turn it into a repeatable process. It starts to, you know, become a lot easier. Very often the owner will be like, oh, they all suck. No one can sell it but me. And they're very proud of it. Like, that's something that they want to brag about because they think that that's a good thing. And we start to explain to them, well, then that means you'll have to be the salesperson for the new owner. Do you really want to do that? And usually they're like, no, I want to, I want to be on a beach or on a golf course somewhere. So that sort of understanding of, well, if it's really dependent on me, then it's not as much of a business as it is a job.
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