Mark Osborne explains why sales and marketing teams often have completely different ideas about how customers move through the buying process. When these teams don't align on the customer journey, deals fall apart and revenue suffers.
First of all, you're not— you don't know if who you're speaking to within the company is envisioning this the same way, right? And so there is a lot of opportunity for misalignment in the assumptions around how you versus, like, you as a sales lead maybe versus a marketing lead picture the customer journey and the sales process.
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