Your homepage probably tries to sell one thing to everyone. But a CMO, CFO, procurement officer, and IT leader all visit with different needs. A homepage that speaks to each persona separately converts better.
Like consider all of those different perspectives because people think that, okay, your homepage has a job of basically selling your product, but that's not true. Like anyone could land on your homepage from your CMO persona to the CFO, to procurement, all of those, to IT, right? All of those have drastically different needs, wants, desires, struggles, and challenges.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
