Mark Osborne walks through a turnaround where the team nailed their ideal customer profile and used it to reshape their go-to-market strategy. The key: simplifying the process so other companies can do the same thing.
I'm starting to get a picture here that the two of you met in this kind of turnaround scenario, gelled over and connected over the importance of identifying really who the ideal customer is, which then serves as the strategy for your go-to-market motions. And you sort of realized we can actually make this process easier, better for other folks like us who are tackling the same thing.
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