Mark Osborne explains how marketing, sales, and customer success teams operate in silos, creating a distorted feedback loop to CEOs. The result: marketing messages reflect internal assumptions rather than what customers actually need to hear.
Yeah, that's so interesting and so valuable. First off, like, you're the ideal customer because any company that really knows what they're doing is actually looking for that kind of feedback. And one of the things that I have seen very often is marketing and sales oftentimes is sort of the feedback loop and the only feedback loop oftentimes that CEOs get from the the marketplace. And when marketing, sales, and customer success are all siloed from each other, you've got marketing out there saying what they think everyone wants to hear.
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