Mark Osborne says many founders keep their sales and marketing strategy only in their heads, leading to vague execution. He recommends writing down your ideal customer definition and mapping out buyer personas so your strategy becomes actionable instead of nebulous.
But oftentimes we see that those visionaries or those CEOs, they hold on to the marketing and sales stuff, either more of it or longer than they would like to. Yeah. Because they don't have it all sort of distilled down. It kind of just all lives between their ears. But when they take the time to really put down on paper, who is our ideal customer? And when they take the time to put down what is, the different personas or avatars of the buyers that are making these decisions.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
