Mark Osborne explains how to audit your software spending and redirect money to higher-return channels. One company cut their decision-making cycle from two weeks to days by optimizing their stack, freeing up margin for reinvestment.
systems within a particular department or within how leadership is currently managing or overseeing different aspects of the business. So typically what we'll look to do is invest or reallocate costs to more higher ROI channels and then improve decision-making cycles. This one particular example went from like nearly 2 weeks to days, so that can have a real business impact. Just in terms of improving profitability with net margin and really like reinvesting into the business to drive that quarter-over-quarter growth.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
