Mark Osborne explores how a product's actual target market often differs from what you planned. When you build an MVP and clarify what it does, you may discover a different group benefits most from it.
you need to hit minimum viable product. You need to be able to build a product that your market can appreciate, right? And that works and solves a particular problem. We almost like to say that you answer the question what it's for, right? Yeah. But then from there, right, you need to be able to answer the question who it's for, like who, what target market actually benefits the most from your product. And often what's interesting is that that target market is different than the target market that you set out to build for, right?
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
