Marketing and sales leaders need to challenge founders and technical experts on product direction, or teams risk building something the market doesn't want. A willingness to push back on the vision separates successful startups from those that fail.
And I've certainly seen startups where the, you know, maybe the marketing leader or the sales leader isn't as— can't go toe-to-toe with the founder, with the engineering lead, the PhD who's got all of these credentials and has this vision for the product. And if they don't sort of go toe-to-toe and really advocate for what they know the market wants, then the product winds up making something that no one really wants. Yeah.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
