Mark Osborne argues that performance management systems miss the mark by tracking whether behaviors happen, not how well they happen. Adding quality metrics alongside activity metrics ensures companies actually achieve their goals, since behavior quality directly determines results.
It's the 301 level. It's the next stage to go beyond just is the behavior happening, but how good is that behavior? And normally companies have to get there by, well, we set an objective and then we put these behaviors in place and then we miss the objective. Well, why did we miss the objective? Well, because the quality wasn't there on the behavior, but in your system, you're incorporating that quality piece along with the activity so that you really are getting the results that you're looking for.
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