Mark Osborne walks through how his team found product-market fit in automotive, drawing on his marketing background and work with major corporations. Early traction felt like belonging, but new challenges emerge once you get there.
It is fair to say that, uh, that we just found our footing in the automotive. We were not like really searching for it, uh, because of my background in marketing and everything else. I did get a chance to do a lot of projects with leading corporations across the board, including automotive. Okay. While the others were nice to have, you know, for the CMO or for whoever is within the organization, in automotive it really began who feel like it really belonged there. So, so that is how it was. But of course, you know, that's just the beginning, you know, about where we initially found that, you know, initial product-market fit. A lot of people, but to be honest, your struggle actually just begins after that.
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