Mark Osborne explains why you should position your customer as the hero of your marketing story, not yourself. He uses the Obi-Wan and Luke Skywalker dynamic to show how a guide empowers the protagonist to win, not the other way around.
That's amazing. Well, and it's such a classic, you know, sort of marketing best practice to make your customers the hero of the story instead of you being the hero. Really, you're the, you know, you're the Obi-Wan to their Luke Skywalker. You're enabling them to become the hero that they want to be, which is so, so powerful.
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