Mark Osborne explains how B2B buying journeys don't follow a straight path. Buyers research many alternatives at once, and machines can track all those decision paths better than people can. If you understand data and analytics, you're positioned to frame problems that AI can solve.
in the B2B space, it's just so nonlinear anymore and that, you know, companies are doubling back to research other potential substitutes or other potential options. And if there's an infinite number of paths that they could take, you can't as a human manage infinite number of paths, but a machine can. Totally. And that's the thing is when you also, I think a lot of the People that are sort of excelling in this space are ones that worked in data and analytics previously before getting into sort of AI, because they know how to structure a question in a way that it can be answered with data, or they know how to structure a problem in the way that it can be answered with data.
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