About 60% of people process information visually. Mapping the entire customer journey from problem awareness through post-purchase advocacy on a wall gives teams a shared reference point and improves collaboration.
You hit on something so crucial there that we oftentimes see is there's actually quite an easy fix. And what you hit on is this idea of everyone having, you know, sort of reading from the same sheet music, seeing the same picture. Something, you know, something like 60% of people are primarily visual in the way that they process the world. That means they want to see things visually, not talk it out, not read it as it's been written out. And one of the easiest fixes that we see is mapping what that customer journey, that buyer's journey looks like from how do they first become aware this is a problem that can even be solved all the way through to making the choice of should I advocate for these people in the marketplace and tell others to, you know, to buy from them? When you map all of that up, then you start to get much better engagement from everyone. The other thing that we see that happens once you map out a process and can put it up on a wall, it creates a much more collaborative environment
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