Mark Osborne and Ryan Carraciolo discuss how early digital marketers won through tactics, not strategy. First-movers grabbed search rankings and bought ads fast, generating traffic. But that speed wasn't real planning, just opportunism that looked smarter than it was.
It's also interesting to hear you talk about, you know, solid foundation. And it's funny, and I know that you've been, you've been in this for a while, and so I'm sure you've seen this too, that there's a whole generation of, you know, marketers that, you know, for really most of their career, they've just been sort of lifted by first mover advantage. You know, they were the first to even think about structuring their website in such a way that it could rank for a search engine. And then once people started using search engines to find things, They got this, you know, influx of traffic. And so they were like, wow, you know, what a smart thing to do. That really wasn't a strategy. That was a tactic. And then they were the first to, you know, buy paid ads once paid ads were available. And, you know, other people were like, oh, why would I pay for that traffic? I get it for free from organic. Well, turns out that that was a smart thing to do too. But again, it wasn't really a strategy. It was a tactic.
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