Mark Osborne warns founders to stop navel-gazing and start with the market and customer. Marketing fails when you ignore that end users and buyers are different people, like workers versus the company paying for the tool.
So many founders, though, are sort of— what's the word? Navel-gazing. Like, they're convinced they can just look down and think about it and come up with the absolute right solution. But the real key is, you know, all marketing starts with the market. You got to understand that customer. And you have a unique marketplace because you're almost two-sided because you have that end user that's the worker that's going to be getting the benefit. But the buyer is actually the, you know, the company itself. Yeah.
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