Marketing and sales must work as one system, not separate departments. Exponential growth comes from retention and expansion, which requires customer success integrated with both functions to acquire customers who stay and spend more over time.
So as someone that, you know, I'm personally very much invested in the belief that marketing without good sales is, you know, sort of marketing for marketing's sake. Sales that isn't feeding back into marketing isn't getting sort of the best that they can get out of it. When those 2 departments are siloed from each other or set up in an antagonistic way, it's not sort of the best outcome. And then to sort of add to that, you really get that exponential curve of revenue growth from retention and expansion revenue, which isn't possible without sort of the customer success function being integrated with marketing and sales so that you're attracting the right customers that actually have the potential to stay with you and stay a long time.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
