Mark Osborne explains account-based marketing: stop broadcasting to everyone and target your dream 100 accounts instead. Start by defining your ideal customer profile, then identify in-market accounts using signals like website research.
You know, the principle of account-based marketing is, you know, moving away from, you know, broadcasting messages out to anonymous folks and instead identifying those, you know, that dream 100 of clients. Maybe you might have heard that phrase or, you know, sort of those, those clients that are most aligned with your ideal customer profile or that ICP. And then those that are indicated that they're actually in market. Like maybe they're on your research, on your website researching you.
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